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Internet Strategies For building a Successful Network Marketing Home Based Business

Posted by on Apr 19, 2012 in Article Marketing | 0 comments

 

This important marketing video will show you how to make money on the internet fast and easily using the most essential internet marketing tools and strategies. GVO’s CEO Joel Therien reveals in this marketing video just how to make money on the internet from his own experience and how you can begin to make money on the internet utilizing the strategies and marketing tools he presents. The best part is, these tools are FREE. With GVO, you can begin to make money online and explode your business all while saving a lot of money every month. In order to make money on the internet, you need the essential tools and services that GVO provides. Imagine… fast, reliable web hosting for 4 domains web host manager with CPanel an email autoresponder your own video conference room an easy video producer a blogger builder professional turnkey templates professional daily live training from experts (can cost hundreds per month normally)
Article Rewrite Tool

Internet Strategies For building a Successful Network Marketing Home Based Business

Author: steve kimball

You have found the right network marketing home based business, set up your home office with a phone, computer,  a comfortable chair, along with a good luck charm, and now its time to get busy marketing that dude. The question, where to start?

Marketing is about finding customers who want to purchase your product or service. Traditional methods of “getting the word out” taught by network marketing companies,  included talking to fiends, family and basically to any one who was breathing, have fallen by the way side due to the fact they were terribly ineffective causing a very high failure rate. The internet has all but conquered  the marketing dilemma by offering an excellent platform for promoting business quickly and efficiently providing the ability for business owners to inexpensively put systems into place that can bring hordes of highly targeted traffic to any given web site.

Providing your network marketing company offers a complete web ready business and marketing funnel it is time to start marketing. If by chance your company doesn’t offer this your work will be cut out for you because you will have to build your own web pages, supply an order processing system and purchase web hosting along with a ton of other tasks. So your company will have a ready made funnel right?

As in most cases when starting a new business funds are limited so using free methods are a good place to begin.

Free classifieds are in no short supply on the web and they will produce leads and sales. To find these sites simply Google free classifieds and this will produce a good size list from which to start so create some accounts and start posting. The more ads you post the better the results. This is a numbers game so work the numbers. Free classifieds are a great place to hone ad writing skills where money isn’t being spent on the learning curve.

Writing articles and posting them in article directories is another great free method of marketing. Write articles on topics that relate to your business or  products. These articles are for information purposes only so don’t pitch your business or make a blatant advertisement because these types of articles will be rejected. Provide value and answers to readers problems and you will go far. Directories do allow back links from  articles to web sites which are a good source of targeted traffic. Articles are also a numbers game so writing one or two won’t do the trick. If writing isn’t your thing you can find someone to do this for you but make sure you provide them with the search terms your buyers will be using to find your offer.

Press releases are another powerful way to market a network marketing home based business. These are written in a third person format just like in newspapers or as a reporter would when interviewing someone. After writing a release which includes your quality search terms, it can then be submitted to a press release sites which will distribute the release for you. There are free press release sites on the web that will produce some traffic but the best ones charge a fee and allow live links to your web sites.  Try to write at least one release a week minimum.  Marketing is a lot of work but the results are worth it.

Banner advertising is probably one of the oldest methods of marketing on the web and its still highly effective. This is a paid traffic source and you will need a banner. Many network marketing companies will supply ready maid banners ready for use for their members. You will want to place your banner on websites that have a great deal of traffic and are related to home business, network marketing or something similar. Picking a site and getting in touch with the owner for billing details is the process. Start out spending a small amount at first and if the traffic is good and it converts to sales, increase your spending.

After mastering at least a few marketing techniques there will come a time when you will want to try pay per click advertising or PPC. This is not for the beginner because doing it wrong can cost you a fortune. On the other hand becoming an expert in PPC can make you a fortune. PPC ads are displayed all over the web on websites, blogs, down the sides as well as across the top and at the bottom of search results. This is such a powerful marketing method because it brings people to your web site at the exact moment they are looking for what you are offering.

There are a horde of ways to get traffic to you network marketing home based business. These mentioned here are a few that are very effective for driving traffic. To have a steady lead flow start off with one method, perfect it and then move on to another and watch your business snowball into an extremely profitable enterprise.

Article Source: http://www.articlesbase.com/home-business-articles/internet-strategies-for-building-a-successful-network-marketing-home-based-business-4271541.html

About the Author

Steve Kimball is a internet entrepreneur , coach and trainer in the network marketing industry. He is dedicated helping others build successful businesses. To find out how you can work with Steve and start using the system he teaches go to http://SteveKImballOnline.com

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A SEO Company Offers Ethical and Reliable Services

Posted by on Apr 17, 2012 in Affiliate Marketing | 0 comments

 

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A SEO Company Offers Ethical and Reliable Services

Author: trask digital

Internet is basic routine object of human’s life and SEO is one of the most important keyword of that. SEO is a professional search engine promotion specialist. Generally, there is lots of web site on network of network and researcher can’t know about lots of site. They are searching by instant or keyword and related instant website available on search engine .User can select any one or more site and get their desire information. Usually end user only selected top 10 site of engine. There are start competition now. For example seo reseller is a keyword or instant and lot of website based on it. Every owner of website wants to run on top 10 so that user can visit easily and revenue may be generated.

Trask Digital is a SEO reseller company in NCR region and provides services in much country as Australia, USA, UK and Canada. Our company promise to run top 10 on Google, Yahoo and Bing. We offer affordable and SEO Reseller Guarantee. Our company design 6 month Local and HI Fly packages at affordable prices.

We are work SEO service of 10 keywords for 6 month and every monthly working plan. Our services include the following:

Off page Optimization:

  1. Regional Directory Submissions:  50
  2. Regional Social Bookmarking : 25
  3. One Way Link : 5
  4. Article Writing : 4
  5. Article Submission : 100
  6. Regional Comment Posting  :5

On Page Optimization

1. Title Tag Optimization
2. Meta tag creation & optimization
3. Content Optimization
4. Image Optimization
5. Website Structure Optimization
6. HTML code optimization
7. W3C Validation
8. Internal Link Structure
9. Navigation Structure
10. Statcounter & Google Analytics Details
11. Google Webmaster Tools
12. Robots.txt Optimization
13. HTML Sitemap creation
14. Google XML Sitemap Creation & regular updation
15. Footer Content & Other SEO Techniques

Social Media Marketing

1. Social Bookmarking
2. Social Networking Profiles creations
3. Social Networking Profile Optimizations
4. Content Sharing Optimization
5. Blogging
6. Blog Optimization

Analysis Report

1. Website Analysis
2. Competitive Analysis
3. Business Analysis
4. Keyword Analysis
5. Max Keyword Research
6. Max Keyword Finalize
7. Search Engine Optimization Strategy
8. Initial Ranking Report

Our organic search engine optimization gives you a remarkable result within 30 days of using the search engine optimization reseller techniques. Our Client can always check ranking report. Our credibility in the SEO service market comes with an extensive database, latest updated information, authentic and reliable research analysis, 24X7 customer supports, maximum number of genuine interested buyers as well as the NRI clients.

Article Source: http://www.articlesbase.com/internet-marketing-articles/a-seo-company-offers-ethical-and-reliable-services-4250598.html

About the Author

Trask Digital is a SEO resellers Company which provides good SEO reseller programs so as to spruce up search engine rankings and direct web traffic towards a particular website.To know more about SEO reseller please Contact us: SEO reselling or Resell SEO .

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Uncover The Best Article Internet sites: Get Keyword Pertinent Backlinks For your Website Swiftly

Posted by on Apr 16, 2012 in Affiliate Marketing | 0 comments

 

261 Articles On Internet Marketing-with Private Label Rights Comes with FULL Private Label Rights, and a Mystery BONUS! 261 Articles – 1,40702 words! This package contains the following articles: 10 Creative Traffic Building Ideas 10 Necessities For A Home Based Business 18 Link Building Strategies 3 Blog Writing Tips 3 Common PPC Marketing Mistakes 3 Tips To Make Your Forum Marketing Work For You 4 Differences Between Websites And A Blog 4 Tips On Using Forum Marketing 5 Benefits Of Forum Marketing 5 Common Types Of Business Blogs 5 Easy Mistakes Article Marketers Make 5 Ways How To Earn Quick Cash On The Internet 5 Ways To Earn Extra Money At Home On The Internet 6 Easy Steps To Separating Your Personal Life From Your Business 6 Google Adwords Tips Just For You 6 Tips On How You Should Be Making Money With Blogs 6 Ways To Get More Visitors Who Are Ready To Buy 7 Online Marketing Tips For Beginners 7 Steps To Help Increase Your Google Page Rank 7 Steps To Internet Marketing Success 7 Tips To Getting Backlinks Without Asking 7 Ways To Increase Google Adsense Money 8 PPC Marketing Pros And Cons About High Capacity Web Hosting Adsense Information – Don&#39;t Miss The Boat On This Cash Machine Adsense Information For The Curious Marketer Adwords Cost – How-To Guide Make Money with Adwords – 4 Steps To Campaign Success Make Money with Adwords – Why Cash Is King Affiliate Search Engine No-Holds-Barred Approach To Making Money Online What Are You Missing Out On Without <b>…</b>
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Uncover The Best Article Internet sites: Get Keyword Pertinent Backlinks For your Website Swiftly

Author: Zachariah Divens

Article directories are probably the most common type of advertising and marketing SEARCH ENGINE OPTIMIZATION content within the internet, covering subjects from e-commerce to engineering, from medicine to regulation and genuine property, present trends, health, wellness and more. And there exists hardly a organization which can be operational for the world-wide-web about which you may not uncover content. Apart from that, the directory presents numerous content on numerous matters which a lot of world-wide-web people and readers could discover useful. These topics contain guides, guidelines and self-help articles or blog posts. Thanks towards the prime quality and usefulness of your content on this listing, thanks to its editorial requirements, most in the world wide web users rely on it and retain on coming back to it to search out support about a variety of subjects.

Listing the top directories to your article submission will be the very first precedence just before you commence this time consuming activity. Sure, you might have to become capable of create with a offered topic, but starting with an outline, considering content articles from other directories, then you certainly have a look at the top rated directories you’ll be able to discover for publishing your article.

For the world wide web, sharing details is crucial and is often a kind of social operate that you choose to can be carrying out on your readers and also the society. It has its individual strengths literally when you know the the best way to write posts and reveal to the website. Article submission has played a very important position in obtaining your site common more than the world wide web.

If that you are looking for applicable targeted traffic with your internet site then you have to generate, draft, and jot down articles that reveal very distinctive details about your business companies or surroundings, this really is just standard SEARCH ENGINE MARKETING. But be sure it’s pleasant in your visitors since it shouldn’t be inside type of advertising and marketing, unless particularly stated as these types of, as in classified sites and equivalent content internet sites.

To create it less complicated for yourself, right here may be the checklist from the very best top article submission websites which are giving a lot more recognition in your content articles and your site:

1. ezinearticlesandcontent.info

- One particular with the finest and wonderful for swift article approvin. It is possible to submit your content on this web site since it gives approvals swiftly and gets your article posted swifter. It has several other advantages like it will have your profile webpage shared with all the public where your visitors can find the record of each of the articles or blog posts you’ve submitted on this directory. They even have an article marketing training and no cost eBooks.

2. EzineArticles.com – It truly is one particular in the finest article advertising internet site. You are able to submit your content and wait till they get authorized. Usually it normally requires a week or two to acquire your article authorized or rejected.

3. ArticlesBase.com – It absolutely was established in 2005 as being a totally free web page that publishes information free of charge. The method is very effortless and this web site is once again cost-free to submit article web site. However, nonetheless, the links are actually ‘No-Follow’

4. GoArticles.com – It truly is once more a no cost listing that permits you to submit your content articles without cost. This listing is up to date on every day basis since the approval time is less.

5. SooperArticles.com – It has many dynamic networks of authors and content distributors who they refer because the most significant source of facts more than the internet

6. Isnare.com – Although ‘roughly managed’ it even now remains a contender with good targeted traffic and high web page rank. Be cautious to examine your backlinks and generally incorporate a ‘text link’ which means your total domain spelled out.

So you can get the maximum advantage and do powerful article advertising campaign, it truly is necessary to submit articles to Ideal Article Submission Web page. Do some research and submit your articles to web sites that can advantage you essentially the most.

To find our more aobut how to write an article and how Article Marketing works. Just click on the link. You’ll find an Article Marketing Course, examples of published articles, you can even get a free eBook emailed to you that has examples of great online content for marketing. Alternatelly you can check out: http://www.ezinearticlesource.net a really great article site.

Article Source: http://www.articlesbase.com/business-articles/uncover-the-best-article-internet-sites-get-keyword-pertinent-backlinks-for-your-website-swiftly-4213032.html

About the Author
Author, SEO Consultant and Blog Contributor for many years. Currently working on a number of blogs and article marketing projects.

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“Knowledge is Bliss: The Truth About Social Media – Is It the Magic Marketing Bullet?”

Posted by on Apr 15, 2012 in Affiliate Marketing | 0 comments

 

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"Knowledge is Bliss: The Truth About Social Media – Is It the Magic Marketing Bullet?"

Author: Allison Bliss

While it’s great that people are adopting these so-called f.ree marketing tools of social media, I see a disturbing trend: More and more companies believe that using social media is all they need to do in order to get business, a kind of “Magic Marketing Bullet.” But more often than not, it’s simply not true. In fact, it’s a downright dangerous way to think.

DON’T BE MISLED
There’s a ‘quick-fix’ way to do marketing, and a ‘right’ way to do marketing for entrepreneurs and business owners who want to grow.

The low barrier to entry for using Social Media can be very alluring to small business owners who don’t have the sales force, marketing budget or brand awareness that larger, more established companies possess, like Coca-Cola, AT&T or Toyota.

THE RIGHT WAY TO BUILD BUSINESS
But the ‘right’ way to market is to combine the best marketing strategies that fit your type of business, your clientele, the resources you have, and the product or service you offer. In other words, this beast called Social Media can be effectively tamed when mixed wisely with other marketing strategies.

For more on this savvy approach, check out my latest interview with Cheryl Liquori. She is the Founder of the Breakfast Blogging Club, using social media as part of her promotion, and has some interesting perspectives on the effective use of social media tools for business.

At the end of the day, larger companies focus large amounts of time on operational issues, while smaller companies should remain focused on generating new business: Develop relationships through a diverse mix of marketing, so you can:

  • Target clients/customers who are really right for your business, lifestyle, aptitudes and goals
  • Consistently convert hot leads into sales
  • Spend your money and time effectively
  • Create tactics for your unique business (and personality, lifestyle and budget) that support your goals
  • Earn more & spend less time at work – create efficiencies in your business so you have time to properly market your business/services/products
  • Reframe your marketing messages to promote the value of your offerings
  • Get publicity, or expand outreach & branding cost effectively
  • Secure partnerships, strategic alliances or other growth strategies
  • Monitor your management, finance and marketing results
  • Find employees or interns to support your growth plans

Get the best advice on exactly what actions to take from a marketing consultant or coach before you spend thousands of dollars or eons of time.

LONE WOLF SYNDROME: DO IT ALL YOURSELF?
One of the biggest mistakes that many entrepreneurs make is to try to do everything themselves when it comes to running their business – the business planning, the marketing, the sales, the bookkeeping, the administration, the web design, and remembering to empty the trash can and the paper shredder! My colleague, Susan calls this the “lone wolf syndrome”.

Why is this such a common pitfall? Because, we’re smart, do-it-yourself entrepreneurs who are motivated and committed to what we do. It’s no wonder that we believe we can figure out how to do anything, even our marketing! And when we can’t quite figure it out, or get discouraged with the lack of results (ie. no sales!), we still hesitate to ask for help. There’s the fear that it will cost too much, or that we don’t have the time – or a kind of shame believing we should actually be able to do everything ourselves. The successful business owners are the ones that finally learn to ask for help.

IT DOESN’T HAVE TO COST A FORTUNE
If marketing is done properly, it doesn’t cost much; and many tactics for growing our businesses have little, or no, cost. And as you learn and gain more experience with your marketing, setting up systems and seeing the results, it won’t take you much time, either.

FOCUS ON GETTING CLIENTS IN THE DOOR
If you don’t have enough sales and revenue coming in the door, your first focus should be to develop more business, not spend hours on activities that don’t generate leads, close sales, or expand the awareness of your business. For non-profits, the focus should be to increase funding, not expand programs. [We help non profits develop corporate sponsorships, too.]

WAS LAST YEAR A HARD YEAR FOR YOU?
I’d venture to say that 2010 was incredibly hard for so many people. But I think there’s some light ahead in this economic tunnel, and that’s why I wanted to share a favorite video from Patrick Schwerdtfeger, successful author and professional International speaker on Social Media. His heartfelt and very personal message rings so true for how many of us feel, but haven’t really expressed. Watch Patrick’s 9-minute video and be uplifted and inspired. I know I was!

WHAT ARE ALMOST ALL WEBSITES DOING WRONG WHEN IT COMES TO SEO?
Search Engine Optimization. The oh-so-critical element that can ensure success in your online marketing….or completely sabotage your efforts, costing you lots of time and even more money! Check out my recent post, “How You’re Killing Your SEO” and find out what you need to do NOW to reach a broader market share.

IT’S A NEW YEAR.

Commit to getting the help you need to take the actions that are truly right for your business! We all lack at some skill (mine is finance. I don’t have the patience for it). It’s when we get help in our weak areas that we start to see major results. Take the leap you need this year!

Article Source: http://www.articlesbase.com/social-marketing-articles/knowledge-is-bliss-the-truth-about-social-media-is-it-the-magic-marketing-bullet-4190502.html

About the Author

Experience Breeds Knowledge. Knowledge is Bliss.

Honored with a Woman-Owned Business Award, Allison Bliss Consulting is the Bay Area’s only full service marketing & communications agency with bottom line experience owning and managing dozens of successful companies delivering experience in every media from print to internet to major Hollywood feature films.

 

Clients Claim: “Incredible, Measurable Results”.

Clients comment on the value of the agency’s service, as well as its clarity, efficiency, speed, and results.

beyond our wildest expectations

“efficient, professional and cost-effective”

“creative thinker”

“quick turnaround”

listening carefully”

“asking thoughtful questions”

“dedication and quality”

Successful Campaigns. Breadth of Industry Knowledge.

Successful campaigns have been delivered to Fortune 500 companies as well as start-ups including:

  • ABC-TV
  • Chevron
  • Apple Computers
  • UCSF
  • Center for Aesthetic Dentistry
  • Renaissance Entrepreneurship Ctr.

And hundreds more

Affordable Marketing & Communications Services.

The agency creates affordable and customized:

promotional materials,

websites,

optimized websites (SEO),

webinar production and promotion,

presentations in Prezi or Powerpoint,

consultations to improve websites or build web presence,

monetizing services to develop passive income,

publicity, media relations and more.

 

Total Bliss. Experienced, Creative Teams.

Award-winning creative & technical teams with decades of proven excellence on client projects include:

  • Graphic Designers,
  • Web & Blog Developers
  • Copywriters,
  • SEO (web optimizers)
  • Programmers
  • Internet Marketing & Social Media Specialists
  • Publicity & Media Strategists
  • Market Researchers
  • Or other specialists assigned, as needed –  you don’t pay for what you don’t use unlike ad agency services. You always work with the Principlesat our agency.

 

Proven Success Growing Businesses.

Allison Bliss, the Agency’s Director, created her first million dollar company with her partners at age 24, after a decade managing various businesses. Campaign goals are not solely driven by clever logos or witty ad copy, but with bottom line business savvy. (yes, we can create clever & witty, too!).

 

Background: Media, Film, TV, Music, Events

Bliss managed over 10,000 productions in music, film, event,and television production specializing in communications and entertainment. As a Director, Production Manager, Producer or managing productions, Bliss contributed to Emmy, Iris, and Peabody award-winning shows. In that capacity she learned from some of the industry’s top talents, including Bobby McFerrin, Bill Graham, Francis Ford Coppola, and Robin Williams, Directors Guild of America, and through her positions in television (for ABC-TV, HBO, MTV), feature films (Paramount Pictures, Universal, etc.)  and various media.

Contact Allison Bliss Consulting at (510) 879-7600.


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How To Use Viral Marketing For Your Online Business?

Posted by on Apr 14, 2012 in Affiliate Marketing | 0 comments

 

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How To Use Viral Marketing For Your Online Business?

Author: Shwetha

Internet business is a tough environment. Success is not very easy. You are likely be left behind by the competition unless you can show creativity. There is such a great deal of competition online that to get ahead you need to use every kind of marketing technique available.

You may very well have a wonderful website and a excellent product but if nobody knows about it, then you won’t make any money from promoting it.  Your business will certainly crumble.

There are a number of techniques employed by e-commerce sites these days that could give your business the kick it needs. Viral Marketing is one of such technique.

Usually virus and computer are two things you do not like to mix, perhaps internet marketing is platform which involved it and makes a great combination. Viral Marketing does not mean you spread a computer virus in order to get the word out for your business!

Then What Is Viral Marketing?

Viral marketing is an advertising method that is usually very low cost but effective at producing awareness for your business or product. The secret to viral marketing is that the product or company itself is not directly advertised,  It is the distribution of an amusing or value packed material in whatever form. Such a material will get passed around by people to people who find it funny or appreciate it’s value and in the process will create awareness for you and your product.

The idea behind it is that if people enjoy the content of the advertising, they will share it and it will spread like a virus. It can contain a fun game to play within group or single, funny stories, videos or pictures, or cool information that many people will find very useful either in day-to-day living or for business purpose. It does not really matter. All that matters is that people enjoy it and share it and so on, and with it advertise for whatever you wish to advertise.

One of the main reasons viral marketing idea has grown so popular in internet marketing is the fact that it does not cost a great deal. Instead of sending out emails that will just be seen as spam and put in the junk folder, viral marketing relies on people forwarding email to friends and family. When you receive an email from somebody you know, you are more likely to open it since you know the person well so trusting on them and check the information contained in it.

Some companies even offer discounts and other incentives to those who help spread their advertising. Surely the actual incentive offered is determined by how widespread the message gets.

How I Can Use Viral Marketing?

With a successful viral advertising campaign you can really get your company and product out there into the world. You will see a steep rise in the traffic of potential customers that come to your site. All it takes is some creativity and you can spread the word to a huge number of people thus increasing the popularity of your company/website.

In recent times there are rarely any companies that haven’t taken advantage of viral advertising, ofcourse Ignoring it would be a big mistake. If you use it in conjunction with more traditional methods, such as SEO, your business would get the best chance for being succeed.

Viral marketing is a very effective method of creating awareness and brand popularity. Using your potential customer base to pass your advertisements along is very clever. It is such a cheap option as well that what do you really stand to lose? All you need is an amusing story, video, pictures or a simple yet addictive game or a very informative report. You can see viral marketing at work when a rumor is spread before a new movie is about to released. Spreading rumors and getting people talking about the actors/actresses is a excellent way to get publicity. This creates a lot of curiosity resulting in more people going to see the movie an invariably a record breaking box office takings.

There are a number of well known companies that have benefited from viral marketing.  Microsoft Hotmail is one of them. Microsoft itself one of the first well known companies to use viral marketing, even though their budget can stretch to far more expensive marketing techniques, which is a clear indication at how successful it can be.

It is now time for you to give chance to viral marketing, try it and see what it can do for your business. You will see the benefits in the number of traffic that finds its way to your site and invariably to your profit margins.

Article Source: http://www.articlesbase.com/internet-marketing-articles/how-to-use-viral-marketing-for-your-online-business-4006191.html

About the Author

Grab Your copy of the free 54 pages Viral Traffic Guide and Learn How to Get 377,033 Targeted Visitors on Your Website Absolutely Free!

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Social Media Marketing Has To Be Part Of A Wider Multi-Channel Marketing Strategy To Work

Posted by on Apr 13, 2012 in Affiliate Marketing | 20 comments

 

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Social Media Marketing Has To Be Part Of A Wider Multi-Channel Marketing Strategy To Work

Author: Eria Odhuba

One of the major challenges lawyers face is getting any social media strategy they develop integrated with the other marketing activities they have been doing.

It is hard enough getting noticed with the number of competitors around and the impact of legislative changes being announced (e.g. The UK Legal Services Act). So getting a social media strategy in place is something many lawyers just don’t want to have to do too much work on as they are busy enough as it is.

To be fair, the criticism that lawyers have not thought about social media is a bit harsh. They have.

But, those that have actually implemented it… that is something else.

So why is social media a problem for many lawyers.

Well, part of the reason is definition!

When social media is sold as an alternative to all other forms of marketing – e.g. networking, direct marketing, advertising and  emails – then there is a problem!

You start to forget that it is simply a channel with which to engage prospects or clients, and introduce new metrics that don’t match a fundamental marketing principle – you need to sell your legal services effectively in order to grow or survive.

Getting excited about the number of Twitter followers or Facebook likes is a recipe for disaster if you are not actually building relationships with prospects AND moving them through your (ideally, well-designed) sales funnel.

Social media is not meant to replace all other marketing tactics, but to complement them and make them more effective.

When this is clear, it is seen less as a fad and more as a strategic investment and something that is worth allocating resources to.

So, before slamming social media as a waste of time, it is worth thinking about what your views of marketing are or considering whether your marketing is effective in the first place.

Many lawyers don’t have the time or skills to implement effective marketing strategies, and suffer an increasing lack of visibility as a result.

If they then add social media to the already lacklustre marketing strategies, they almost always flirt with disaster.

Despite the title of this blog, I don’t see social media as the cure for all ills.

One needs to be realistic about what it is useful for, and not get carried away with all the latest social media fads or statistics.

When successful lawyers talk about how they have used traditional marketing methods to grow their practices, it is worth thinking about what they are doing right.

More often than not, they have the following in place:

  1. They provide useful information that prospects are looking for in order to help gain their trust;
  2. They use  MULTIPLE communication channels with prospects, testing all of them and selecting those that work best;
  3. They are totally focused on specfic markets;
  4. They have consistent marketing activity taking place;
  5. They are excellent at following up with prospects;
  6. They have great, irresistable offers such as free reports and white papers to help prospects make informed decisions about the purchase of services they offer.

If all these are in place, then lawyers can consider how social media can enhance their current marketing strategies, not replace them.

If what I have outlined is NOT in place, then that is what lawyers need to work on before creating Facebook pages or Twitter / LinkedIn profiles.

Social media marketing provides lawyers with open, instant and unlimited access to prospects and clients, and enhances traditional marketing strategies that are already succesfull.

But to make this work in terms of generating new leads and building relationships, lawyers have to find out is best for them and their practice. Copying other law firms is not necessarily the best way forward. An integrated marketing strategy that uses social media is what they should aim for.

Just think, in a few years time, lawyers that are really successfull at selling their legal services will not be talking about social media marketing any more. It will simply be part of what they do on a day-to-day basis.

Article Source: http://www.articlesbase.com/social-marketing-articles/social-media-marketing-has-to-be-part-of-a-wider-multi-channel-marketing-strategy-to-work-5780317.html

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Reassessing the Effectiveness of Internet marketing in building company's Revenue

Posted by on Apr 12, 2012 in Affiliate Marketing | 0 comments

 

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Reassessing the Effectiveness of Internet marketing in building company's Revenue

Author: shazia

Introduction and literature view

Internet marketing, also referred to as i-marketing, web-marketing, online-marketing or e-Marketing, is the marketing of products or services over the Internet . The power of internet, a type of medium , you can truly get your business out there to lots of  people not with in days but minutes. One can get results 10 times faster than back when it was in the 90′s.The internet marketing has effected the conduct of business and trade pattern.Industries and firms are increasingly influenced by the application of internet marketing , as are the people who use it for communicating and purchasing .Internet marketing lowers communication costs , reduces the length of time to market for goods and services and make possible to deliver of information in a digital format(Secrets of e-commerce, international trade center,2009).

There are people that keep looking for different ways in which they can advertise their products. The most common way is to do it in a way in which it would be ocular to the persons that are targeted. Many people and businesses that have a constant source of funds will usually use the TV. The reason being is that the television is the leading source of information to the people of the world with over forty percent of the words consumed by people’s ears. However, there is a new way in which people have begun to advertise. This new way is internet marketing and can actually be done in so many different ways. It is so effective because people that are all over the world can be influenced. As long as the internet spreads around the world, the influence that internet marketing has will continue to grow. There are so many ways in which someone can advertise their marketing services and tools throughout the internet. They can do it through a blog or any other ways that are easy to access the public. The best thing that marketers love to see is that the ways in which they advertise are free. This means that there will be a higher net profit for them. For this reason, a lot of people have entered the internet marketing realm. Also, a lot of the people that market online are unaware of the fact that they are online marketers. (William Guenter, 2010)

It’s hard to believe, but just ten short years ago, there were only a handful of entrepreneurs who took the Internet seriously. Having goods and services marketed on the internet seems second nature now, but actually internet marketing is a relatively new phenomenon. When the internet first started and more of the public began to access it, companies began to realize that they could utilize the internet to provide information to potential customers. On November 4, 1994, the leaders of the movement to commercialize the Internet got together to share their visions of where they thought business on the Internet was headed. There were two remarkable things about this event. First, how incredibly accurate their visions turned out to be. Second, the entire historic meeting was captured on video! The key to the Internet’s explosive growth in the 1990s was commerce – buying, selling and marketing.  The first examples of internet marketing were simply text websites. They were very basic and simple with no pictures or graphics. As the internet started to develop, more and more companies realized that they had a global audience at their disposal. Websites became more complex. They contained pictures of products and graphics intended to keep the customer interested. However, they served their purpose as people began to turn to the internet for information about companies and what they had to offer .Eventually, the technology existed so that companies could sell their products right from their website. E-commerce began to grow very quickly once methods to securely provide your credit card number became available. Consumers could now order products right from their home. Companies could reach customers all over the world. Online auction sites became very popular as people could sell their items to each other for a small fee .Today, putting up a web site, buying traffic and taking orders is so easy that hundreds of thousands of people around the world make all or part of their living from the Internet.

Ten years ago, only a small handful of people did .The company that made the difference was Netscape. Netscape made using the Internet easy and not just for users, but for people who wanted to use it to publish and sell products and services as well.Ten years ago on August 9, 1995, Netscape’s shares went public and its co-founder, 23 year old Marc Andreessen was suddenly worth $100,000,000. The Internet boom was on. Online auction sites became very popular as people could sell their items to each other for a small fee.There also was an increased use of the internet as a source of advertising. Companies began to place ads on other websites to promote their products.

The internet has even been used as a primary source of advertising. Companies have created innovative advertising programs, sometimes referred to as viral marketing. Viral marketing seeks to create a buzz about a product through word of mouth. Some viral marketing plans even use alternate reality games in order to promote a particular product.

The internet marketing is a growing global trading platform .As internet technology advances , internet marketing is likely to be used in almost every conceivable way to exchange information and trade goods and services. Small and rural businesses may be among the biggest beneficiaries because Internet marketing provides unprecedented opportunities to trade across borders. The Internet has brought media to a global audience. The interactive nature of Internet marketing in terms of providing instant responses and eliciting responses are the unique qualities of the medium.

As more and more people choose to shop online, internet marketing is quickly becoming a fast and reliable method to create an ever-increasing cash flow. People across the globe, in steadily increasing numbers, are making this venue of shopping their favorite way to purchase the items they need. As more and more people choose to shop online, internet marketing is quickly becoming a fast and reliable method to create an ever-increasing cash flow. People across the globe, in steadily increasing numbers, are making this venue of shopping their favorite way to purchase the items they need.(Alfred Sant , 2010 ) .

Not surprisingly, interest in starting an Internet marketing business has increased exponentially, as more and more people realize that the opportunity is indeed possible to achieve. The earning and growth potential of Internet marketing is also enormous. More and more customers are turning to online shopping while Internet availability is increasing globally. Once the you’ve mastered the skills and expertise needed in running a home business on the Internet, the risk is low.(Adrienne collier , 2010 ) .

Purpose of study:

Now a day’s marketing is not as simple as we think it should be , as world has become a small place where people know each and every activities taking place in any part of the world . Electronic media has developed much advancement in the field of marketing. So to move with such a speed internet marketing is introduced in order to modify the marketing techniques particularly used by different companies in a globalization era . The case analyzed in the study is Pakistan Railways with respect to internet-marketing. The electronic media makes it possible to capture the daily number of visits to particular website and the interested customer in purchasing the product online or showing interest in the product by asking details through e-mails. Through this process one can introduce the loyalty programs to reward customers who frequently purchase the same brand, with the intention of enforcing their loyal behavior and may be even turning them into advocates of the brand.

The objective of the research from Pakistan Railway perspective is to study how the internet marketing is helping in generating the part of total revenue by getting the data comparison of expenses and revenue generation.

Methods:

I have used the method of getting my secondary data through personal visit of Pakistan Railway headquarter information and technology department. They provide me data by the several visits and sending them e-mails . They didn’t provide me exact figures of revenue generate from internet-marketing but give me data in % form of whole revenue. The data which they provide me is from the year of 2004 to 2009. I get the data which is related to the expenditure on doing internet-marketing and their role in generating the money and the part of whole revenue of Pakistan Railways.

Procedure:

First of all I understand the basic importance of internet-marketing in today world of globalization, in which buying and selling are taking place without visiting the particular place in any part of the world and things are at your door step. In this country (Pakistan) things related to technology are not moving with that pace which is the requirement of globalization but effects can be seen when I visit the Pakistan Railway I.T department in order to see that both the purchaser and seller are interested in using the new way of doing business. The data which I have collected was not of single person but of different companies are visiting the websites in order to see the rates and book their orders only by sending mail to related person of Pakistan Railways.

Results:

Years

Exp.

PR %

2004

48

4

2005

58

6

2006

68

10

2007

78

12

2008

88

16

2009

98

20

As we can see from the graph created through the data that revenue is also increasing from the year 2004, this increasing trend is steadily moving. When finally reached to year 2009 then it obtains a significance improvement toward becoming the major part in the total revenue of Pakistan Railways.

Recommendation and Conclusion:

The final conclusion one can get is that more information about the products of same company must be available online or internet. Related search words must be available for the search engines to get to the related sites in order to improve the profitability of any company. Focus should be more on the availability of the information of the products of the company

References:

William Guenter (2010) Article: Ways in which people market over the internet.

Adrienne Collier (2010) Article: Internet Marketing, why its growing more appealing   and why it should appeal to you.

Alfred Sant (2010) Article: Internet marketing Hidden Secrets! Insider secrets that expert marketers “Donot want you to Know”

International Trade center (2009), Secrets of e-commerce, second edition, (9, 10)


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